Häagen-Dazs is an ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business now has franchises throughout the United States and many other countries around the world. For more than 50 years, Häagen-Dazs’ passion for crafting the perfect flavors and creamiest textures using only the finest ingredients is what has set their brand apart. Fifth Avenue Restaurant Group Häagen-Dazs establishments reside in two locations at the MGM Grand Hotel & Casino in Las Vegas, as well as the Fashion Show Mall in Las Vegas.